The Premier League changes its logo.

The most lucrative football league in the world, The English Premier League (EPL), yesterday unveiled its new official logo, which will be used from the 2016-17 season onwards. The division's lion icon has been the face of England's top flight since its launch in 1992 but has undergone a makeover to give it a fresh, modern look.

It means, EPL is ending its 12-year association with Barclays bank and will from now on be known simply as ‘the Premier League’.

The new logo – has a crowned lion’s head gazing to the right, accompanied by either the words ‘Premier League’ or ‘PL’ -- will replace the current logo of a lion with its left paw on a football. All 20 clubs in the top flight have also agreed a new centralised sponsorship strategy, meaning the league will no longer have a named sponsor.

“From next season we will move away from title sponsorship and the competition will be known as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition. We look forward to sharing more details of our new positioning in the coming months,” said Premier League managing director Richard Masters in a press release."

In doing so the Premier League will now be able to shake hands with iconic American sporting competitions such as the NFL and NBA.

My two cents on the new Logo
Change is always difficult and for a while it will be strange but in the end keeping up with changing times does call for you to step up and The Premier League has done just so. #JCBAlikeThat

Jade Christopher Bentley Adams signing off
(@Jcba & on IG @Jcba_Official)

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