The most lucrative football league in the world, The English Premier League (EPL), yesterday unveiled its new official logo, which will be used from the 2016-17 season onwards. The division's lion icon has been the face of England's top flight since its launch in 1992 but has undergone a makeover to give it a fresh, modern look. It means, EPL is ending its 12-year association with Barclays bank and will from now on be known simply as ‘the Premier League’. The new logo – has a crowned lion’s head gazing to the right, accompanied by either the words ‘Premier League’ or ‘PL’ -- will replace the current logo of a lion with its left paw on a football. All 20 clubs in the top flight have also agreed a new centralised sponsorship strategy, meaning the league will no longer have a named sponsor. “From next season we will move away from title sponsorship and the competition will be known as the Premier League, a decision which provided the opportunity to consider how we wanted ...